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YouTube Rentals 540x280 YouTube Video Rental Program   Friend or Foe?I just received my invitation to join YouTube’s Video Rental program, which allows content creators to offer videos to users at various price points (from .99 on up). Another step forward in the ongoing experiment to make web video profitable, and yet…

As a YouTube consumer myself, I can’t say that I could ever see myself leaping to pay to view a video. It seems YouTube was built on the premise of free, and people are now accustomed to that. That said, I could see this program being successful in the future (at least, I REALLY WANT it to be successful.)

For those who decide to experiment with the program, here are the types of videos I would think would be the most successful to sell:

1. Niche Information - On a site like YouTube, you could reach a larger niche audience and offer a much lower premium on your informational content. I LOVE how-to books, so I don’t see a reason why this couldn’t work on the YouTube Rental space as well. For people who want to be bloggers, for example, they could either buy a blogging e-book for $10 or rent a $0.99 DVD.

2. Exclusivity - celebrities and web celebrities with major platforms could use the YouTube rental service to offer fans exclusive content. For example, Lady Gaga offering an inside look into her recording studio. Taylor Swift taking you backstage before a concert. YouTube celeb Phil DeFranco offering his fans a “Day In the Life” video. For people who are die-hard fans, $0.99 for an exclusive peak into their idols’ lives isn’t that bad of a deal…

3. Porn - well, maybe not porn. But ‘racier’ content could find a home in the YouTube Video Rental program. People are more willing to pay to watch premium content, so it makes sense that an “R” rated version of a video be released under the payment caveat. Wonder what would have happened to ‘Wrong Hole’ if it had been offered as a premium? It probably wouldn’t have become a viral hit, but I guarantee that more than a few people would have paid….if not just out of curiosity alone.

Have any of you experimented with the YouTube Video Rental program or know anyone who has? If not, do you think it could work, and if so, how can creators integrate it into their web series/web video strategy?

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12 Mar 2010

YouTube Video Rental Program – Friend or Foe?

Author: taryn | Filed under: Blog, New Media

I’ve been hesitant to write a blog on this topic, mostly because I don’t want to come off sounding like some whiny, ungrateful, bra-burning feminist in Hollywood.

BUT…

When the article about Barret Swatek and I came out in Script Magazine last month (see the  Web Innovators article below), I was pleasantly surprised. Not only did they decide to profile two women, but two women who choose to act in their material.

Now I don’t know about everyone else, but whenever I’m in a pitch room, I always tiptoe around the acting part. In the past, it’s the first thing I’ve been willing to give up in the deal making process. Not because I don’t want to be in front of the camera, but because subconsciously I’m hoping that giving up the acting will allow me to be perceived more seriously as a writer/producer.

Now I’ve never met Barret Swatek, but after talking to some of the other female actress/writer/producer/web creators out there, I’m fairly confident that we would have more than a few things to bond about over margaritas. It’s called What’s Your Story? How I Fight The Actress/Writer/Producer Stigma. I’m sure the conversation would make a decent one hour companion piece to Inside the Actor’s Studio.

Tina Fey broke the mold on a macro level by creating, and starring, in unconventional TV and feature comedies. On the unscripted side, Chelsea Handler, Kathy Griffin, and Tyra Banks have redefined the traditional talk show model. And in the dawn of the ‘Content Creation Age’, we have seen a totally new femme fatale emerge.

She knows how to write, produce, and act. She knows how to location scout, wield an HVX, and export quicktime files for different media players. She knows how to market via multiple distribution platforms and how to interact with her audience. And she knows how to do this for pennies on the dollar. Who is she?

Her name is Felicia Day. And Casey McKinnon. And Shira Lazar. And Brigitte Dale. And Taryn O’Neill. And there are many more.

Just one day, I’d like to invite them all over for a sleepover. OMG. To be able to discuss camera lenses, distribution platforms, and wordpress templates all in one night! (It’s no secret that my biggest crushes are on chicks who know how to write their own jokes and code their own websites.)

These women do it all. And yet, I wonder if they feel the same way I do. Do they ever feel they have to compromise that perfect role in order to run the ship?

P1090244 copy 540x359 Why I Dig Power Chicks in Hollywood

I find myself facing a similar comment, over and over – “How smart of you – to produce and write your own material so that you can cast yourself as the star!” The notion that I’m merely creating something so that Taryn the actress can quietly slip onto the screen…it makes me cringe.

I can’t deny that there is a growing trend in all of this actress/writer/producer stuff. There is a quiet rule in Hollywood – if you want to get a project made, attach a star by offering them a vanity producing credit. This practice has dramatically increased with the rise of independent films – you want an expensive actor for much less than their quote? Offer them a coveted “Producer” credit! Hooray! Deal done.

Everyone wants to feel valued (actors probably more than anyone), so it’s no wonder they jump at the chance to prove that they’re not just showing up to set and lending a pretty face.

The problem occurs when these actors don’t actually do anything.

While there are some who perform real producer duties, those who don’t simply propel a stigma that actors can’t actually be valuable as writers or producers as well.

Now here’s where I hate to be presumptious, but I feel like this unfortunate view is applied more to women than men. Perhaps because women actresses, on average, have less Hollywood leverage than males. (It’s a fact that male stars bring in more at the box office than females.) Or perhaps because men have a longer history of writing, producing, and starring in their own material. From Charlie Chaplin to the Wayans Brothers – dudes have been at it for awhile. Though more and more women are emerging as creative powerhouses, the numbers are far less.

Regardless of who gets the shit end of the stick, this has been a source of frustration for me. Everytime I create something new, these are the three thought points that consistently run through my head during the pitch process:

1. I must prove that I am not a fraud. While this fear may very well stem from some stupid but clearly crucial moment of past insecurity (i.e. getting booted off American Idol or losing the 8th Grade presidential election to a kid who moonwalked in lieu of an actual speech), the point is: my fear exists.

And so, I embark on trying to prove to you (the studio exec, the prospective director, the actor I want to attach, etc) that I do have skills as a writer/producer. If I am pitching you, this may include: demonstrating my knowledge of three act structure, the legalities of content ownership, optimum export settings for video, blah blah blah. Ready to kill me yet? I know, I want to kill me too.

Why must I feel the need to make sure the person sitting on the other side of that desk knows, that I know, of all things, how to chroma key??

If I am successful in proving #1, then I move onto #2:

2. I must convince everyone on set that I’m not a typical female control freaks. Truth is, I can be quite, err, Type A…but I’m aware of the fine line between leader and bitch. This means trying my hardest not to sound “bossy” and then ordering cupcakes for everyone on set to prove that I’m sort of cool. WHAT?! Males don’t do this nonsense.

3. I must prove that I love the story more than the act. In other words, I’ll sacrifice my on-screen role. The truth is, it is more important for me to tell a story that I care about than fulfill my desire of acting part of it out. But I also shouldn’t have to diminish my passion for acting in the process. In an effort to prove my writing/producing abilities, I wind up selling myself short in the on screen department.

Ok. So I’ve accomplished #1, #2, and #3. Now I can pitch you my brilliant idea.

GRRR! I’m obviously frustrating myself with my silly mental song-and-dance routine. Is it just me, or do other actress/writer/producers feel they have a similar need to diminish their in-front-of-the-camera passions and abilities to be taken seriously as a writer/producer? Do men experience this??

I’m curious to know everyone’s thoughts. Does it diminish a writer or producer, in your eyes, if she is simultaneously acting in her own projects? And for those of you out there who “do it all” (MALES AND FEMALES) and don’t want to sacrifice any part of the process, do you find yourself feeling less-respected in one area than another?

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24 Feb 2010

Why I Dig Power Chicks in Hollywood

Author: taryn | Filed under: Blog

In the craziness of the new year, I completely forgot to post this article that Script Magazine ran last month on myself and actress/writer Barrett Swatnek. I’ve been an avid reader of Script since I started writing in LA, and was incredibly excited that they wanted to write a profile piece on web series creators and the growing industry for writers in new media.

Web Innovators Article in Script Magazine 1_10

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22 Feb 2010

Web Innovators

Author: taryn | Filed under: Blog, Press

This is Bart, my roommate. He’s got quite the set of pipes! Last night he was belting Barbara Streisand tunes to his raisin.

20148 712062129727 10603417 40975061 2056609 n 540x304 A Hamster To Brighten Up Your Day

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18 Feb 2010

A Hamster To Brighten Up Your Day

Author: taryn | Filed under: Blog

I love Valentines Day.  Regardless of my relationship status on any given year, the Day of Love has always provided me with the perfect excuse to send people cutesy puppy/kitty cards, pink cupcakes, and chocolate hearts. Basically all the stuff that I love year round.

In honor of VDay this year, I asked my friends on twitter and my blog what their plans were. Here are some of my fave responses on Twitter and in comments:

alalcoolj I plan to take that special someone to the zoo, and feed baby ducks, to the baby lions.
kmohr25 Pampering my hamster of course!
Mathieas My Father has been in the hospital since Thursday so yesterday I ordered a present for my mom in his name.

Lewis Grove said on February 10th, 2010 at 12:14 am - I currently live in Ohio, We are getting hit by massive amounts of snow. Saturday I will scrap off the truck and get suited up to drive 40 minutes to pick my lovely woman up. The first night will be spent watching movies and ordering a pizza in. On Sunday, (Weather Permitting) We plan to have a frigid picnic in dawes arboretum  http://www.dawesarb.org/. This is a significant spot for us, we have spent countless days and nights here.

katie said on February 11th, 2010 at 6:17 pmI will be locked away studying for the California Bar Exam. When I get home, I will be tweeting with all my Twitter Valentines,sending cyber hugs and kisses to all my Tweeps! I find time to pick up the little cupcakes, should I be lucky enough to win!

Whether you’re studying for the bar exam or eating an icy picnic meal, I hope you all have a lovely VDAY! Brace yourself for hearing my raucous VDay plans: last night, I made a four-berry tarte from scratch.
65729947 540x405 Happy Valentines Day!
IMG00006 20100213 2057 540x405 Happy Valentines Day!
I will be eating my tarte, making a video with my hamster Bart, and reading 3 pilot scripts. WOO HOO!
xoxo and Happy Birthday to Kara, my lovely Valentine’s Baby sister!
Taryn
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14 Feb 2010

Happy Valentines Day!

Author: taryn | Filed under: Blog

An open letter to my blog readers:

Eight months ago, my friend Liz received an email from her sister Katie, to the effect of: “I need your help. Some advice. Can we meet later tonight?” Liz immediately responded and made plans to meet Katie at their favorite nearby coffee house three hours later.

Katie1 540x820 The Search for Katie

Only Katie never showed up. It’s been eight months, and Katie is still no where to be found.

I’ve known Liz (casually) for two years, since we met on a film shoot, and I had no idea all of this had transpired. The mysterious loss of her sister has been devastating.

I have a sister – also younger – and I know I would be SICK if I was in Liz’s situation. It’s one thing to lose someone, it’s a whole other thing for them to just…go missing. I DO know, however, that I would do whatever it takes to get her back.

Now, I’m trying to help Liz. We have strong evidence that her sister was heavily involved with a very private organization known as the Young Artists Co-Op (or YAC). Since the disappearance, the Y.A.C. has been curiously quiet about their former relationship with Katie. They have been no help to Liz, and if anything, a hindrance to finding her.

I have tried contacting the Y.A.C. myself, but there is no phone number on their website, no address. Just an email. So I’m asking you all now – as friends in the LA community and at large – if you know anyone in this organization, any information you have would be incredibly helpful. Pass the word along. Comment on the post. Make video responses. I need to make noise about this if we have any chance of finding out what happened to Katie.

Sincerely,

Taryn

***If you just found this blog post, please note that it is FICTIONAL, written solely for purposes of a film I’m shooting. Please see the above post (Role in My Movie).***

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10 Feb 2010

The Search for Katie

Author: taryn | Filed under: Blog

Hey everybody! In the spirit of Valentine’s Day, I’m having a little contest – winner takes home a dozen Valentines Day special cupcakes from Crumbs Bakeshop! Only catch: you have to be based in LA, or know someone based in LA who can pick up the prize (there are five LA locations.)

file 1 1 Valentines Day Cupcake Contest

All you have to do is tell me how you’re planning to spend your VDAY – it can BE ANYTHING – and my favorite response gets the prize.

Send me your answer via Twitter, using these tags: @tarynsouthern #VDayContest. If your response is longer than 120 characters, you can post links to twitlonger.com, twitpic, dailybooth, youtube, or even just a comment on this blog! :-) I’ll pick my favorite by Thursday, Feb 10 at midnight.

Happy Valentines Day!

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9 Feb 2010

Valentine’s Day Cupcake Contest

Author: taryn | Filed under: Blog

Lately, a lot of people on my live chat show have asked how they can get an autographed photo or send me letters.

Well, I finally got a PO Box!  Send to:

C/O Taryn Southern

PO BOX 480441

Los Angeles, CA 90048

If you would like an autographed photo, please mail me (inside your own envelope) – a self-addressed, STAMPED envelope along with a note of who you would like the autograph made out to and the size of the photo (I can do 8×10 or 5×7…so make sure your self addressed stamped envelope is large enough and has the correct postage for this!) It’s really important that the envelope has enough postage – otherwise it’ll never make it back to you!

Please allow up to 4-6 weeks to get it back :) Thanks!

Taryn

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8 Feb 2010

Fan Mail/Autograph Requests

Author: taryn | Filed under: Blog

Today I was going through some of my youtube messages (I do sift through them all…eventually!) and thought these three messages were funny because they  were in this order, and are fit the 3 categories of typical messages I receive from fans, viewers, and well, haters.

___________________________________________________________

MESSAGE #1 from JaiKayCee – The I-Hate-You/Hope-You-Die Message:
YOU SUCK
YOU SUCK
You are ugly! Your videos suck! QUIT YOUTUBE!

MESSAGE #2 from SportsMan10 – The I-Love-You-But-Can’t-Have-You Message:
Hoping this is truly you…
If this is really you…

I saw a video of yours and thought you were the most beautiful girl in the world. I searched further to find out who you really were. Then came the hard truth. I knew that all hope was lost for me when I read your life’s work.

I can’t believe I’m writing this, but it seems I have no other choice. I can honestly say that I believe your one of the very best of all God’s creations. I hope to follow you throughout your life to witness the many great things you’ll accomplish. This may sound corny, but I will wait until the next life to meet you if I have to. Thanks for being who you are.

MESSAGE #3 from iEnjoiSnowboarding – The I-Am-A-Horndog Message:
Dear Miss Taryn Southern
You are sexy as f*ck and need to message me back.
Im pretty sure we need to get together and have some frisky sex.
That’ll be all, talk to you soon babe.

___________________________________________________________

So now y’all have an idea of what hits my inbox on a semi daily basis. Lol. Gotta love the internet :)

And PS – To all of you who really do write me sweet, encouraging messages, it means the world…and makes all of the nasty messages worth it!!

Talk to you soon,

Taryn

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2 Feb 2010

Typical Messages from Fans and “Anti-Fans”

Author: taryn | Filed under: Blog

So excited – just found out I’ll be hosting for the Golden Globes Post Show Party live on NBC (8pm PST) with Nick Cannon! It’s my first network hosting gig (and live!) so…THANK YOU, NBC! I’ll be doing post-show commentary and interviewing all the stars backstage after they’ve won their award.

NBC graphic

I’ll still be hosting the red carpet pre-show for NBC.com with Julie Moran, Quddus, and Jenni Pulos. The show will also stream live on Facebook – facebook.com/goldenglobes – and UStream.tv on Sunday from 2:30pm – 5pm PST and the after-party show (also on NBC.com, Facebook, and Ustream) from 9pm-10pm PST.

That’s almost…8 hours…on camera…live. Whew! Hopefully I won’t screw up too bad ;-)

In the meantime, you guys can help me out by sending me tweets – twitter.com/tarynsouthern – with questions you’d like me to ask your favorite celebs. I’ll be looking at the Twitter feed throughout the show, and giving real-time shout outs when I can.

BUT MORE IMPORTANT THAN ALL OF THIS – everyone at NBC and Dick Clark Productions is committed to using the Golden Globes platform and audience to help the people of Haiti. I will keep you guys updated on how you can donate…but for right now, I recommend going to savehaitisaturday.com and texting BEST to 501501 to donate $5 INSTANTLY. It’s easy, and $5 from every person makes a HUGE DIFFERENCE.


left My First Network Hosting Gig

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15 Jan 2010

My First Network Hosting Gig

Author: taryn | Filed under: Blog